We all talk about customer engagement to build authentic emotional connection with our services. Our core business values lie in building meaningful, lifelong and personalized relationship with our customers. However, many of us overlook a few things which do not appear as significant primarily, but if done at the initial stage can bring in long term profit. And one such considerable aspect is to understand the customer lifecycle.
Usually retailers focus primarily on optimising conversions per website visits rather than the whole business lifecycle. Gone are the days when customers used to rely on what you could convince them to consider. Today, they seek the worthiness of the service.
Tweak the Three Important Stages of Customer Lifecycle Marketing
