These days, marketing departments tend to describe their work as “sales improvement efforts.” They know that it’s what their executives want to hear.
They also know that their performance is graded based on achieving sales goals. So, it makes sense to brand marketing in a sales-friendly way.
But is your marketing team actually prepared to prove that its marketing efforts have created sales growth—in measured, numerical detail?
Tutorial: How to Calculate the ROI of an Inbound Marketing Plan
