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Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge topic, though, and there is another side to the coin. Use AdWords intelligently, and you can discover a useful tool for bringing valuable visitors to your website.
With that in mind, let’s shake off all those fuzzy untruths and get closer to my three real truths of Google AdWords…
