Trust has been a factor in the human economy forever, and today is no different. But, the way trust can be evaluated has changed dramatically over the past 100+ years, and the web has accelerated this change dramatically. It has created a world in which trust is at a premium, and smart businesses are focusing substantial effort on creating it for themselves.
The Corner Store
A hundred or more years ago, you didn’t have a lot of choices for where you shopped. You more or less went to the corner store. The store may have been run by a congenial fellow named Sam, and he and his wife might be over your house once a month or so for dinner…
Trust is the Most Valuable Currency Online, Is It Your Top Priority?
