Here’s a harsh reality: Unless you are a big company or you have a behemoth of a budget to spend on link building, PPC and content creation, ranking on the search engine pages will be a steep uphill task.
The abrupt algorithmic changes do not help the situation either for online marketers who work hard to create and optimize their content. I’ve certainly seen a major decline in search engine traffic.
The truth is, relying on organic search engine traffic from Google alone is not a dependable strategy for visibility and lead generation.
But, is all lost?
There are other ways, other than Google, that smart marketers are using to generate traffic, gain exposure and reach out to their target audiences.
Join the conversations that matter
Contributing to important conversations in your niche is one of the best ways to establish authority and gain visibility online.
Commenting on niche-specific blogs and participating in relevant forums can help you attract considerable clicks to your own site. Of course, you need to actually read the blog posts and offer valuable comments related to the topic at hand.
