New year, same problems, similar trends. The problem for business to business (b2b) marketers consistently is demand generation and each year, businesses take the time to build on what they have been previously working with.
The current statistic is that business to business buyers go through 70%-90% of the buyer journey before speaking with a vendor and as our customers evolve further and embrace digital channels as part of the research and buying cycle, they become more in control. In 2016, businesses need to keep a clear focus on the needs of their customers—a group that’s diverse and fragmented, with high expectations and little patience for anyone who can’t keep up.
Here’s a look at digital trends and directions that will drive conversations and conversions in 2016…
