As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015.
1) Becoming or Developing a Visible Expert Positively Impacts Your Brand, Growth, and Profit
According to our research on Visible Experts — professionals with high visibility and a reputation of expertise in their industry niche — having such a person within your firm can build your brand and enable your firm to grow faster and be more profitable.
Top 9 Professional Services Marketing Lessons Learned in 2014
