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It can feel like SEO rules change on an hourly basis, and sometimes they do. It’s necessary to stay in the information loop if you have a website you want people to visit on a regular basis. SEO is how you get them there, and how you implement SEO must change to reflect the latest Google rules.
Viral content isn’t as valuable as you think.
Even with millions of pieces of content published every day, unique content stands out. Viral content is incredibly rare, and usually random. You aren’t going to be able to predict what will capture the attention of the people of the interwebs, and devoting resources to create the next big thing is probably not the best use of your SEO dollars…
