As with most marketing activities, the Internet offers much more than merely implementing a digital version of paper-based systems. The email system linked to special email marketing tools can run an entire campaign that combines advertising, mail shots, customer tracking, sales conversion, and after-sales service. Check out these recommended email marketing tools to bring your marketing drive into the Digital Age.
1) MailChimp
One of the biggest advantages of email marketing tools over traditional, paper-based methods is that you can merge your customer data with the actual delivery system. You probably have a contact list in your home email system that allows you to create different email groups and note address and name data about each contact. Email marketing tools such as MailChimp expand the contact list feature to become mini customer relationship management tools. Rather than just noting a contact’s name and address, you can make notes about communications and sales to that customer in MailChimp. The system also allows you to create workflows to direct different groups and individual contacts to different email campaigns, setting up a series of emails to be sent out at specified intervals. MailChimp allows you to create graphic-rich emails, and, as with most email marketing tools these days, you can access the service from your smartphone.
