With countless articles instructing marketers to create great content, many companies now have more eBooks, whitepapers, infographics and blog posts than they know what to do with! Creating content is just one of the first steps in digital marketing. If you’re not promoting content correctly, you can’t expect it to deliver leads, conversions and sales. However, if your content is already written for the right person, it’s time to promote it with digital marketing strategy so that person is able to find it at the right time in their buyer’s journey.
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Utilize Call to Actions
Call to actions are a great tool to place eBooks, whitepapers and infographics in front of readers who are already enjoying related content. For example,if you’re writing blog posts that support one of your content offers, it is beneficial to add a text CTA and a visual CTA to the bottom of each post so that when readers finish, they can easily see and access the next step…
