Start-ups and long-established Fortune 500 companies have one thing in common: the need for an expert logo design. The logo you choose becomes the face of your corporate persona. It displays on your signage, brochures, business cards and anywhere else that you market your business. Make a mistake here, and you jeopardize the positioning of your brand. Still worse, you may hamper the formation of a brand identity that receives consumer buy-in. Our digital marketing agency professionals have put together five tips that help you along the design process.
Keep it unique
If you are thinking of using free clip art, remember that it is available to countless users. While it may look great on your logo, your excitement will quickly turn to frustration when you see another business marketing with the art. Additionally, keep in mind that some of these free images are not free for commercial use…
