Most online marketers, if not all, started taking content marketing seriously in 2013. The momentum increased in 2014 and has since continued to grow as more corporations, startups and small businesses invest heavily in the trend. The reason behind this can be attributed to the fact that networking is the key to increasing traffic to a business and there is no better way of doing this than through marketing valuable content. The strategy not only helps with link building and enables you to rank high on search engine result but it also gives you a voice to communicate your ideas and influence your community.
The strategy of following other prestigious blogs is a good beginning point for most marketers starting with content marketing. This will help you keep up with the latest trends and useful tips. In this post, I am listing down my top five blogs that I feel you should follow and why.
Content Marketing Institute
This is certainly the best blog to follow in 2015. It is a blog updated by different experts adept in content marketing. On this blog, you will learn how to improve your strategies, keep up with the dynamic digital era, and develop great content and more. Just as its name states, this is a blog designed to train online marketers to be better.