Great content should inspire loyalty and interest from potential consumers. As more companies embrace the importance of content marketing, there are still many common missteps. Here are some content marketing mistakes to avoid:
Mistake #1: Not setting clear goals
Attempting any type of content marketing without having any clear goals in mind is pointless. Your content will not be able to achieve what you want if you don’t even know what you want. What can you do? Take the time to develop goals that support your overall business strategy. Examples of some goals might be:
