Founding a startup is a lot like jumping off a cliff and building an airplane on the way down. It takes equal parts enthusiasm, balls and whole lot of faith that you’ll survive to tell the tale.
You’ve got your idea in place and you’ve even written out a business plan that you’ll never use, but now you’re faced with getting this thing in front of people. Enter marketing. Marketing a startup is a whole different animal than marketing a traditional business or corporation.
For starters, you don’t have any brand recognition to get you in the door, your budget is usually limited and a lot of times (but not always) you’re dealing with your potential customers in a completely digital atmosphere…
Top 4 Challenges In Marketing For Startups And How To Overcome Them
