Almost every marketing leader working at an enterprise organization recognizes the need to make additional investments in marketing technology. Studies from Gartner, IAB, and more prove CMOs are increasingly purchasing new technologies to make their strategies sing.
A recent report from venture capitalist Ashu Garg predicts marketers will spend 10 times what they currently do on technology over the next 10 years. His search suggests global marketing spend on tech will reach $120 billion by 2025—up from $12 billion this year.
Moreover, CEOs ranked the top three most important technology-enabled capabilities to improve business, and digital marketing took top prize at 38 percent…
Top 25 Content + Digital Marketers in Enterprise Software: The East Coast Edition
