Choosing Marketing Metrics that Count
This post was originally published on July 18, 2012. It has been updated to reflect the most current marketing metrics to track and republished here.
“Digital marketers today are drowning, but they don’t know…how to connect the dots in a meaningful way that will drive marketing performance.” Geoff Ramsey, eMarketer CEO
There are no secrets on the internet. Every Google search and click generates a data trail. How do you know which data really matters to gauging the success of your inbound marketing campaign?
10 Marketing Metrics That Matter
Put on your nerd hat and join us for a quick overview of the marketing metrics that you should be measuring regularly:
1. Traffic
Smart marketers know how many people are looking at their website, and where they came from. Web traffic is more than a single number, but a series of data sets that illustrate where you’re getting noticed. If social media is driving your traffic, pat yourself on the back for drafting engaging content that leads visitors to your site and get to work on your SEO strategy. In addition to initial site visits, track repeat visitors as a great indicator at how successful you are at drawing people back.
