Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing.
In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. For B2B marketers, it was the most commonly cited challenge. For B2C, it was second.
The funny thing is that this problem isn’t new. If we go back to the first benchmark report from CMI and MarketingProfs in 2010, we find the exact same results. Again, “producing engaging content” is cited as a challenge more frequently than issues like producing enough content, budget limitations, and executive buy-in. Not only is this an old problem, but also a consistent problem. Check out the top challenges from the reports in 2012, 2013 and 2014…
Today’s Biggest Content Marketing Challenge (And How to Overcome It)
