To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand terms is a must when creating any paid search campaign.
We always get the question from our clients, why should I pay for a click if a customer is already searching for my brand and I appear in the top organic spot? In today’s blog post, I go over what is a brand keyword, why you should be bidding on them, and the best practices you should be using when implementing them…
