The amount of data that’s currently online is mind-boggling—estimates placed this number at over 11 zettabytes (doubled volume every year and a half, from 2.8 ZBs in 2012). According to the 2012 IDC Digital Universe study sponsored by EMC, the Internet is expected to hold 40 zettabytes of data by 2020. A zettabyte clocks in at around 1.1 trillion gigabytes—just one zettabyte is more than enough to fill 75 billion iPads.
With so much data available, how do you get people to read your content?
Content marketing is a vital strategy for any business hoping to get noticed, but it’s increasingly difficult to stand out in the ever-expanding ocean of content. These tips will help you elevate your content marketing strategy from adequate to effective, growing your online audience and your market share…
