When a business deploys an email marketing campaign, it may initially picture emails filling user inboxes on their PCs. However, with data showing that 65 percent of all email is now opened on mobile devices, it’s becoming increasingly clear that most of that email is being opened on smartphones and tablets.
This is especially true of consumers, who are less likely to be seated at a desktop or laptop while opening emails than business users. For marketers, this is actually good news, provided marketing campaigns are deployed properly. Consumers may be more receptive to an email while seated in the lobby of a doctor’s office or using public transportation to get back and forth to work each day. Here are a few tips to help you reach out to your desired customer base through mobile-friendly emails.
Go Mobile First
At one time, technologists might have recommended you deploy a regular email and offer a mobile-friendly option through a clickable link. Today’s savvy email marketers are thinking mobile first. Software can help you control the layout of your email, making sure your text and images fit within the space of the user’s screen. While websites can be designed to be “responsive,” many browsers, including Android, don’t automatically adjust an email to fit the width of the screen as they do for websites and apps.
Tips For Creating Marketing Emails That Stand Out on Mobile Devices
