Community is a truly under-utilized instrument in the social marketer’s toolkit. Keeping customers and potential customers engaged in conversations that your brand hosts, takes part in, or can learn from is incredibly valuable.
Whenever I see a great example of a brand hosted community, I like to find out why it is working and share those insights.
Rarely is that work done so well for me by the brand itself, but Kapost is the exception to that rule. There is a great Kapost blog post here, from the smart Andrew Coate, that spells out 12 lessons he learned in building out their content marketing focused LinkedIn group.
This group has over 15,000 members (as of Feb. 11 2015) and is the largest of its kind. Andrew and Kapost has done an amazing job of creating this community.
