Given the prevalence of marketing and advertising in the everyday lives of consumers, personalization is more important than ever. Consumers have become so numb to “one for all” messaging platforms that when a brand stands out by offering custom content, consumers take note.
A recent study from The Content Council found that 90% of shoppers find custom content useful, and 61% admit they are more likely to make a purchase if a brand’s marketing content is personalized. However, this concept is not necessarily a new one… Brands all over the world are using strategies to increase omnichannel personalization efforts, particularly with email marketing…
Three Ways That Personas Take Your Marketing to the Next Level
