Omnichannel marketing has gained currency as a marketing trend, but it remains widely misunderstood. For example, omnichannel is not the same as multichannel marketing. Companies that merely add mobile and social media elements to an existing marketing initiative aren’t creating a true omnichannel strategy.
At its core, omnichannel marketing is about consumer immersion into the brand across all channels. It requires delivery of a seamless experience. When done correctly, omnichannel marketing brings brands to life and drives significant sales increases…
Three Principles to Help Guide Your Omnichannel Marketing
