Industry disruptions are like New England snowstorms—more frequently forecast than felt. This past winter, though, the meteorologists’ predictions came true, and for my hometown of Boston, the Nor’easters were unrelenting.
The marketing industry faces simultaneous storms of disruption in mobile, video, and programmatic advertising. These three forces will reshape the platforms, the pixels, and the pipes of digital media. As fortune favors the prepared, executives are wise to educate their organizations about these landscape-altering forces…
