The ability to use Google Analytics to create Remarketing Lists for Search Ads was recently announced. Columnist and Googler Matt Lawson runs down the audience lists you need to import into your account.
A good thing got even better last month when remarketing lists for search ads (RLSA) gained the ability to use audience lists created in Google Analytics. RLSA and Google Analytics
are both valuable in their own right, and now you can use them together to get the right messages in front of the right people.
When the news broke, Search Engine Land‘s Ginny Marvin did a great job of covering some caveats that you should keep in mind. In case you want to save a click, here’s what you should know:
Three Must-Download Remarketing Lists To Use With Your Search Ads
