The forces that have reshaped the consumer sector are increasing in B2B, demanding that marketers respond with a new emphasis on the customer experience.
Our new report B2B Digital Trends, conducted in partnership with Adobe, explores the practical and philosophical shift occurring in business-to-business marketing.
Although every industry is changing at its own pace, there is universal movement toward an approach that looks more and more like consumer marketing.
The report looks at B2B in general and more specifically at the healthcare, manufacturing, technology and professional services industries…
