Meerkat, Periscope, and the other copycat live streaming apps that will launch in the coming months pose an interesting opportunity, and also represent a very real threat, for B2B marketers.
What is live streaming?
The act of live streaming manifests itself exactly as it sounds – someone with a camera streams the camera’s unedited feed in real time out onto the web. It’s live TV, but in an online setting. Live streaming has been around for decades, but it is experiencing resurgence in 2015 in the form of new mobile apps…
