PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this week’s episode, Robert and I discuss the implications of Twitter’s CEO resigning from the company, the social media channel’s strengths as a broadcast medium, and the possibility that it may be acquired by Google. We also ponder a set of predictions for digital’s “third wave” that actually make sense and the implications of Netflix’s savvy distribution deal for Brad Pitt’s new movie. In addition, Robert and I wax philosophical over Medium’s new direction, which puts a surprising amount of emphasis on an old-school form of communication – email. Rants and raves include hating on content marketing and an online retailer’s commitment to patiently grow an audience for its new content portal first – before attempting to monetize it. We wrap up the show with a#ThisOldMarketing example of the week from Brewing TV…
This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
