PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this episode, Robert and I discuss why an innovative hybrid ad that integrates existing content from The New York Times with Google Maps isn’t really native advertising. Next, we explore the evolving roles of marketing and sales and debate what it’s going to take to bring them closer together. We also ponder what’s behind the decision to end consumer sales of Google Glass, and talk about Facebook’s launch of Work, a collaboration tool for enterprises (which we’ve dubbed “FaceWork”). Rants and raves include Newcastle’s crowdsourced Super Bowl ad and an opinion piece that clears up the confusion surrounding the term “native advertising.” This week’s #ThisOldMarketing example: WestJet’s inspiring Above & Beyond website.
This Week in Content Marketing: Why is Marketing Still Subservient to Sales?
