PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this week’s episode, Robert and I don’t understand why CNN is being criticized for the launch of Courageous, its internal native advertising agency. Next, we agree with Andrew Davis’ assessment that print is the future of digital and discuss how these two platforms can be leveraged to draw more attention for your best content. Finally, we take a closer look at the Facebook subscriber funnel The New York Times is using to grow its revenue and ponder the thinking behind Manifest, a new content marketing agency merger that combines content creation and experience design. Rants and raves include the platform-building strategies employed by movie studios and the need for marketers to include a customer support component in their content strategies. We wrap up the show with a #ThisOldMarketing example of the week from Disney and merchandising…
This Week in Content Marketing: Inside The New York Times’ Subscription Funnel
