PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes andStitcher.
In this week’s episode, Robert and I discuss the rumors that Twitter may expand to 10,000 characters from 140 and debate what that means to brands (not as much as you would think). Next, we admire broadcasting giant Turner’s decision to turn its TV networks into one big platform for native advertising and brainstorm a big opportunity it could create for owned content brands. We disagree with an article that claims native advertising’s best days are behind it. Finally, we’re encouraged by a 2016 trends article that suggests the need for content will grow in 2016. But we’re also dismayed that only a small percentage of marketers treat it as a strategic asset. Rants and raves include Cisco calling digital marketing redundant, how brands are paying consumers to watch their ads, and a misguided article on how to launch a content business. We wrap up the show with a #ThisOldMarketing example of the week from Lincoln Electric…
This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media
