PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this special Thanksgiving episode of #ThisOldMarketing, Robert and I discuss the amazing new content marketing launch for Y Combinator called “The Macro,” and explain the benefits it’s likely to provide to its innovative publisher. Next, we’re not surprised that 20 big publishers are having trouble generating revenue from Facebook Instant Articles. Our solution? Syndicate their content to Facebook. After that, we disagree with a Gerry McGovern post about quality content versus content marketing and ponder the implications of Ad Age’s data-driven content predictions. Rants and raves include a seminal book on business strategy and an article that claims to highlight examples of content marketing – only many of them aren’t. We wrap up the show with an example from U.S. Military Hospitals…
This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising
