PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this week’s episode, Robert and I discuss several reasons why YouTube is poised to make a big impact in the streaming music business and what marketers can learn from its business model. Next, another pundit is hating on native advertising, but it’s not clear what he’s asking us to do instead. We come to a consensus on the terms that should be used to describe three types of paid placements. Dollar Shave Club has launched a new content marketing program called MEL, but Robert and I face off on whether its total lack of branding could be problematic. Rants and raves include The New York Times’ experiment with virtual reality storytelling and a Wharton article that “imagines” marketing is dead. We wrap up the show with a #ThisOldMarketing example from Fold Factory…
This Week in Content Marketing: Does Dollar Shave Club’s Content Launch Have Transparency Issues?
