PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this week’s episode, Robert and I discuss why it’s a big deal that two associations – one in Germany and one in Asia – have adopted names that incorporate content marketing. We show some healthy skepticism toward ArticleBunny, a new website that connects writers with brands and promises to deliver high-quality, engaging content. We reflect on new research about native advertising and share our predictions for what it will look like in three to five years. Finally, we share our opinions about Facebook’s latest algorithm change, which focuses on total time reading (TTR). Rants and raves include a lesson for brands from media business models, airport employees who created an unforgettable story around a lost stuffed tiger, and what the recent social media successes of the Islamic State in Iraq and Syria (ISIS) teach us about agility and scale. We wrap up the show with a #ThisOldMarketing example from Game Theory…
This Week in Content Marketing: Content Marketing Now Definitive Industry Term
