PNR: This Old Marketing withJOE PULIZZI
and Robert Rose can be found on bothiTunes and Stitcher.
In this pre-Content Marketing World episode of#ThisOldMarketing, Robert and I discuss NewsCred’s new $42 million dollar round of investment and outline the challenges it’s likely to face as it aims to become an integrated content platform. Next, we explain why Google’s launch of native ads inside Gmail could potentially be a very good thing – if marketers use it well – and, we ponder which of the 10 commandments ofcontent marketing are worth following. Next, we take a closer look at the rumor that Apple may launch original programming and potential business models to make it happen. Finally, we analyze a new CMO survey that claims content development will top 2016 marketing budgets. Rants and raves include an “ode to Joe” and why publishers must change their business models now – or go the way of the dinosaurs. We wrap up the show with a #ThisOldMarketing example of the week from Weight Watchers…
This Week in Content Marketing: CMO Survey Finds Spending on Content to Outpace Advertising
