PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this week’s episode, Robert and I announce that CMI has launched Content Inc., our new platform focused on the needs of entrepreneurs, business owners, and start-ups. Next, we dig into Mary Meeker’s annual technology trends report, which is full of amazing facts and opportunities; we touch on developments in mobile, enterprise software, and millennials’ growing influence. After a discussion of how start-ups can use content marketing, we explain how brands should respond to Google’s new “Phantom” update, and why claims about advertising automation technology are highly overrated. Raves include a savvy job seeker who used engaging content to land her dream gig and the strategy Traveler’s Insurance is using to grow a killer content team. We wrap up the show with this week’s #ThisOldMarketing example from Band-Aid…
This Week in Content Marketing: Can’t-Miss Content Opportunities in Mary Meeker’s Trends Report
