PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes andStitcher.
In this week’s episode, Robert and I discuss the latest example of venture capital firms’ growing interest in content marketing technology – a major round of funding for ScribbleLive. Next, we take a closer look at Apple’s plans to enable ad blocking on its popular iOS devices. Is it part of a bigger ad battle among Apple, Google, and Facebook, or is Apple simply trying to provide a better user experience? Google’s powerful new ad targeting tool also gets a closer look. In addition, we ponder the implications of Facebook’s launch of 360-degree videos and its innovative Signal tool for journalists. Rants and raves include rising salaries for digital marketers, PewDiePie’s remarkably successful brand, and the brilliant “Cocainenomics.” We wrap up the show with this week’s #ThisOldMarketing example from The House of Mewar (India)…
This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising
