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Andrew Jones of VentureBeat Insight recently released a report entitled Identity and Marketing: Capturing, unifying, and using customer data to drive revenue growth. For the report, Jones surveyed 500-plus marketers and spoke to 27 brands directly about their level of knowledge and data specific to customer and prospect information. While the report is quite robust, one chart immediately catches the eye: It highlights the potential for marketing automation to improve over the next few years (which is great news for marketers, considering how well it already works)…
This chart suggests nothing but growth for marketing automation
