In this brand’s thirty-eight year history, it never had much focus around consumer marketing. In nearly every case, the brand has been presented as a “utility” meaning, if you want see artist X or team Y, you need to go to this brand to buy tickets for that event. Because of this, there is a very binary relationship with fans (AKA its audience).
Know what brand I am referring to?
When you think of tickets for an event what brand do you think of? Well there are more than one for sure these days but in this case it is Ticketmaster…
