When it comes to sponsored content, no single format or medium is the perfect fit for every advertiser or every campaign. However, many times publishers settle into a routine of creating text-based offers—eBooks, whitepapers, and guides—as they’re both easy to create and easy to consume.
And most of the time, these work just fine. But getting creative and incorporating other types of sponsored content allows you to appeal to readers in new ways, while also differentiating your publication for advertisers by providing more creative options for communicating to readers.
Have we piqued your interest? Here are a few formats to consider:
