As I’m writing this, we’re already three months into 2015. So I have to ask: how are your content marketing campaigns coming along? It’s unfortunately uncommon for marketers and entrepreneurs to set huge, sweeping New Year’s resolutions, only to see their motivation and effort lag after a few months.
If you committed to improve your business’s online presence and overall profits through the use of content marketing best practices in 2015 and you’ve started to drop the ball, use the following tips to get back on track:
Focus on Quality Over Quantity
I’ve been saying this for some time, but it’s worth repeating: don’t just build content for the sake of building content! One of the most frustrating things I hear from businesses who are adopting content marketing as a promotional strategy is that they feel the need to follow a formula laid out by some so-called expert – as if publishing exactly three blog posts a week, releasing one infographic a month and sharing them all on a few specific social networks will guarantee traffic and conversions.
These Tips Will Help You Take Your Content Marketing To The Next Level
