When Periscope, the live streaming video app, came out earlier this year with the hefty support of its newly connected parent company, Twitter, everyone in the marketing world had to pause to take notice.
In some cases, we stopped there, labeling it yet another flash-in-the-pan flavor of the month social app. But others of us dipped our toes in the live streaming waters and still others jumped in feet first.
Now it’s been a few months and we’ve seen plenty of examples of how both individuals and brands are using Periscope, so it’s time to take a long hard look at this app and the bigger live streaming video sensation, and ask ourselves: is this going to be a thing, or not?…
