Consumer behavior, from the city to the country, has changed. All of our consumer research begins online. Companies who fail to realize this are losing a lot of business.
Over the last decade, there has been a massive shift in consumer behavior. Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice. Before a customer calls your number or walks in your store, you can bet 99% of them already know what they want, and the pros and cons of that choice…
