Here’s the truth: one of the worst pieces of advice for marketers is that there is a formula for successful content marketing. I know, for many of you out there, this doesn’t sound right and you might be preparing to personally slaughter me. But before you do that…hear me out.
Why Cookie Cutters Don’t Work
Let’s imagine a situation: a brand with a strong online and social media presence gets more sales through its ecommerce site rather than its brick-and-mortar store. Its rival brand is relatively less active online but garners more offline sales. Now, just because both the brands belong to the same industry, do you think they need to follow the same content marketing “formula?” Not really. But, more often than not, this is what happens. Brands follow some pre-set formula and hope to taste success with content marketing. It’s not surprising that these brands fail even before they have the chance to implement the strategy to its fullest…
