How many times have you received a badly retargeted ad? The answer for most people is every day.
No one can deny that those ads can be annoying, but many people forget that advertising, at least in the short term, is necessary for the survival of online publishers.
Just not that kind of advertising.
Moreover, Apple recently announced its newest mobile-operating system that lets users install ad-blocking apps. Publishers now must understand the profound implications that badly targeted ads and ad-blocking technologies can have on businesses…
The War Against Ad Blocking: Publishers Fight for Their Livelihood
