Are you still using the Magic 8 Ball to tell you what your customers want or are you utilizing the current predictive trends of the industry?
Marketers are grabbing on to the predictive personalization trend with both hands – and it looks like this is one trend that’s here to stay. Predictive personalization now allows companies to analyze consumer trends and create marketing appeals based on individual behavior patterns. This is an incredibly effective way to reach a consumer if done correctly.
Personalization Generates Unique Open Rate of 73% – GetResponse
PREDICTIVE PERSONALIZATION: EYES ARE EVERYWHERE
In a sense, companies face a catch-22. On one hand, consumers are expecting a personalized experience that can only be delivered by responsive design and predictive analytics. On the other hand, customers are afraid that their information is up for grabs and their sense of security is lost. Brands must find a way to subtly use the information gained to appeal to customers, while staying within boundaries that encourage trust and engagement.
The Value of Using Predictive Personalization in your Email Marketing
