Content marketing is rapidly becoming a critical part of digital marketing for SMEs
In many ways consumers have closed the door to traditional forms of marketing. They have the power to turn off TV advertising – think PVRs, satellite and cable TV where you can skip the ads – magazine ads are often ignored and online information can be consumed without a care for banners or buttons.
The landscape is changing and businesses are now turning to Content Marketing to promote their brand and engage with consumers. Content Marketing consists of any branded content across various media channels and platforms, seeking to engage customers and deliver consumer value, whilst increasing brand awareness.
