You’ve probably noticed that a lot of link building and SEO guides focus on creating high-quality content. There’s a good reason for that: it’s far easier to build links to top-quality content because that’s what gets shared. Businesses and individuals are in search of quality material to link to so that they have something of value to offer their website visitors, and if you’ll notice, few people link to a homepage, product page or shopping cart.
Of course, there’s a difference between creating content that is simply stuffed with keywords and links, and creating top-notch blogs and articles that are specifically geared towards helping you build authoritative links to your website. And just to be sure that we are speaking the same language, here are two important definitions:
