SEO. Social Media. Content marketing. They are all popular forms of marketing to drive traffic. Even so, if you think that you have all of your bases covered, if you are not yet leveraging the power of growth hacking, you are leaving a portion of your customer base untapped.
What Is Growth Hacking?
Let’s start by defining a growth hacker.
Growth hacker (noun): One whose passion and focus is pushing a metric through use of a testable, scalable and replicable methodology.
Growth hacking, therefore, is the actions taken by a growth hacker. According to growth hacker Aaron Ginn, “Growth hacking’s goal are based in marketing but driven by product instincts. A growth hacker lives at the intersection of data, product, and marketing.” While growth hacking may be the new kid on the marketing block, it is quickly taking the world of marketing by storm, and in many circles has been for years. The term hacking itself might have some negative connotations, but growth hacking has the potential to produce extraordinary results. So, what exactly is it?QuickSprout reports that the term was coined in 2010 by Sean Ellis. There are numerous definitions scattered around online, but basically, growth hacking refers to the practice of companies, often startups, with limited budgets making use of innovative and non-traditional techniques for generating exposure and growth. It should be noted that growth hacking is certainly not a replacement for marketing. It is simply different from marketing as you know it.
