The beautiful part about content marketing is that it can bring you thousands of social shares, new email subscribers, and tons of comments, but only if your blog posts are masterpieces and you do content marketing right.
But content marketing has so many elements to it that it’s really easy to forget them, right?
To help you succeed, I’ve created a checklist. If you hit at least the majority of the items on the list below, your content will perform well.
Headline
Here are the questions to ask yourself when crafting a headline:
- Would someone type my headline into Google? – If they would, then you are more likely to get more search traffic.
- Does my headline evoke curiosity? – Curiosity-evoking headlines tend to get more clicks.
- Is my headline short and to the point? – If your headline is longer than roughly 57 characters, it will get cut off on Google’s search results page.
- Is my headline clear? – Clarity is important. If people don’t know what they are clicking on, they will bounce right off your site.
- Am I using emotions? – If you can invoke a common desire within your headline, it will appeal to more people.
- Does my headline contain any popular keywords or phrases? – If it doesn’t, don’t expect to rank for any terms on Google.
